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As we celebrate 40 years of service and commitment to our clients, we have taken time to reminisce and reflect on what those clients and this family business really mean to us.


RL Craft was established in 1978 by James Reischl in Denison, Iowa. Jim believed in hard work, commitment, and honesty. These traits are what we attribute to the success and continued growth we have had as a company 40 years later. On top of these traits instilled by our founder we have implemented values we strive to elevate daily on both a personal and professional level.


These 7 pillars are the backbone of our company and are what make us different:

God - At the heart of everything we do. The foundation that guides us on both a personal and professional level.


Safety - Our team is our most valuable asset. Keeping them safe on the job is our highest priority.

Team - Without our team of talented individuals, our business would not exist. Our employees are family and are treated as such.

Relationships - We have supreme gratitude for the relationships we’ve developed with our clients over the years. Fostering these relationships is of utmost importance to us.

Character - Based on the principles instilled by our founder. Hard work, commitment and honesty.

Service - The level of care we give to our clients is second to none. We take great pride in our ability to communicate with clients through every phase of a project.

The Standard - The pillar of excellence. What we strive to raise with each and every project.



After much consideration, we decided to change our company name to reflect these core values and commitment to you. Everything internally will remain the same. How we treat our customers will

remain the same. The level of service you’ve come to expect will remain the same. The only thing changing is our look and name to better reflect who we are and what we stand for.


Effective March 30th, 2018 RL Craft will be known as Elevate Roofing.


Thank you so much for your support over the years and for your continued business.

Here's to another 40!

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